Project Alpha
Overview
Project Alpha is a mobile app for task management. The team reached out for a complete redesign: from research to final screens.
The main goal was to simplify the task creation flow and increase daily user retention.
"The new interface cut onboarding time in half — users immediately understand what to do." — Product Manager, Company Name
Result
The app launched on App Store and Google Play. DAU grew by 32% in the first month after the redesign. Average task creation time dropped from 45 to 18 seconds.
The team continues to build on our design system and guidelines.
Research
Started with interviews: 12 users, 3 roles. Found that the main pain point was recurring tasks. Instead of copying, people were creating tasks from scratch every time.
Conducted competitive analysis of 8 products, built an opportunity map. Prioritized by ICE and defined the MVP scope.
Solutions
Developed three key solutions:
- Task templates with auto-fill
- Quick-add from any screen
- Progress bar for recurring task series
Each solution went through 2 rounds of usability testing. Iteration rate: 3 days from hypothesis to test.